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In DNA we trust. Our new website


News | October 17, 2022

Growth. We are building for growth and consequently, we are excited to announce the launch of our new website. It has been six months of hard work but now it’s finally here. The result is a true team effort between all departments of Devyser and our partners. We are eager to hear your thoughts!

Our ambition with the website is to communicate our vision to enable personalized healthcare to all with fast and easy-to-use solutions for advanced genetic testing. We want to inspire you as a visitor and share knowledge within the field of genetic testing. You’ll find scientific publications, blogs, case studies, and webinars as this is a content-first website. All to give you the latest in one place. You can learn about each disease area we serve and for you who straight away want to dive into our kits, reagents, and solutions you’ll find them directly in the top menu. If you are a customer and want to download an IFU for a certain product, you’ll find them there as well.

Simplicity, relevance, empathy

Simplicity, relevance, and empathy are Devyser values, and therefore they were our guiding stars in the design process. We hope you find the content relevant and easy to find, just as we would like to express our empathy with pictures of Devyser employees. We are here to serve and put customers’ and patients’ needs first. Our passion is to provide state-of-the-art genetic tests so ultimately all patients receive a correct diagnosis and faster treatment in the shortest time possible. With the new website, we aim to show you the passion and empathy of Devyser.

Hubspot: the ultimate growth platform

Our new website is built on Hubspot, a trailblazing platform that allows us to personalize messages to our visitors and do it at scale. We have many different target groups that we want to serve in the best way we can. With Hubspot, we can tailor the customer experience to different audiences and implement our strategy for each segment.

Devyser is growing and growing fast

Today we serve more than 45 countries, and our website needs to be flexible enough to empower us to execute a data-driven marketing strategy. Our goal is to create compelling, relevant, and personalized experiences for all users. We would like to thank our partners, Avidly and Futurniture, for bringing their expertise.

The website is launched but a website is never done, it is never static. We will continue to pioneer our marketing and communication activities as we are pioneering the genetic test market with our solutions.

So, check out our new website at and give us your feedback. We’d like to hear from you!

Contact an expert at Devyser

If you have a question, feel free to send us a message. One of our team members will get in touch with you as soon as possible.

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